The fifth-largest search engine after Google, Yahoo, Bing, and Ask is Amazon. While it may not be the most popular search engine globally, but it comes in as the fifth largest. In fact, many people don’t know that there is a search option on Amazon aside from just browsing for products.
Whether you’re an experienced marketer or just getting started with your business, you probably know how important advertising is to get your products out there.
The first step to growing your business is by using strategies like brand marketing and advertising to increase visibility of your brand and lead potential customers to your website where they can purchase your products.
However, which type of ad campaign should you use? We’ll take a look at the different types of Amazon ads and which one to use when:
Sponsored Product Ads
These are ads that appear based on your product listing. The ad can be placed below your product listings or next to your product listing. The nice thing about this is that it’s usually a cheaper option than other types of ads, but that’s not to say that it doesn’t have its drawbacks.
In general, the sponsored product ads are based on keywords, so the ads that appear are mostly related to your product. However, sometimes they can be unrelated ads. Even though they are sometimes unrelated, if someone is clicking on them, they are likely to go through to your product.
Product Ads
Product ads are unique in the fact that they show your product image along with a few product details like the price, number of reviews, and number of people who have clicked “add to cart”. This is the most straightforward way to advertise on Amazon, since you’re showing your actual product.
You can also choose to show a “call-to-action” button next to your product image, which is a great way to get conversions. While product ads are straightforward, they’re also extremely targeted.
Amazon scans through the images of all your products, and they will then show your product ads to people who are browsing for similar products. This is a great way to reach people who are already interested in your product.
Amazon Ads for Brands
If you’re a larger brand and want to increase visibility of your brand, Amazon paid ads are a great way to reach the right people. Some of the benefits of using Amazon ads to drive brand awareness include:
- Reach: It is estimated that Amazon has over 300 million active users.
- Easy to Use: Amazon ads are easy to set up and track.
- Impressive ROI: Amazon has very low click-through rates, but you can boost your rank for cheap.
- Visibility: Amazon ads are easy to set up to focus on driving brand awareness.
Amazon Ads for Product Launches
If you’re looking to launch a new product and get it in front of people as soon as possible, Amazon is an amazing resource. You can set up a product launch ad that targets people who have an interest in your product.
New product launches are a great way to draw attention to your product and generate hype. Product launches can be used to: – Generate excitement around your product- Receive feedback before product launch- Generate leads and sales
Video Ads
Video ads are a great way to showcase your product and connect with your customers. While you can’t include a link to your product, you can include a call-to-action and promote your brand.
As an ecommerce business, you want to make sure that you’re reaching your target audience. While you want to grab the attention of potential customers, you also need to make sure that you’re not annoying them with your ads. Using video ads on Amazon can be a great way to reach customers and show off your products.
Amazon Sponsored Products
Sponsored products are basically product ads that are targeted towards your competitors’ products. You can set up sponsored products to appear whenever someone searches for a product similar to the one you’re selling.
As an ecommerce business, trying to outrank your competitors can be very difficult. If you’re trying to get your product higher on the search engine for the same keywords as your competitors, it can be extremely hard.
Amazon Local ads
If you want to target customers in your local area, Amazon local ads are an excellent option. These ads let you target customers who are searching for products and services that are nearby.
With Amazon’s local selection and click-to-call technology, you can also showcase your phone number, address, and hours of operation, making it easier for customers to find you. You can set up your ad to be displayed only to people in your area or to be shown to customers in any area.
Amazon Text Ads
Text ads are a great option if you want to target people who are searching for specific keywords. Text ads are usually shown along the right-hand side of the page and are a great option if you want to target people who are searching for specific keywords.
Text ads can be an excellent way to reach your target audience. However, they are one of the most expensive ad types on Amazon, so you’ll want to make sure that you’re using them in the right way.
Amazon Display Ads
Display ads are a great option if you want to reach people who are browsing Amazon but aren’t actually searching for products. Display ads appear on the right-hand side of the page and are a great option if you want to reach people who are browsing Amazon but aren’t actually searching for products.
If you want to create a lasting impression on your customers and draw attention to your brand, display ads are a great option.
Amazon Local Ads
Amazon local ads are an excellent option if you want to target customers in your local area. Amazon’s local selection and click-to-call technology also make it easier for customers to find you and get in touch.
With Amazon’s local ads, you can target people who are searching for products and services that are nearby. You can set up your ad to be displayed only to people in your area or to be shown to customers in any area.
Product recommendation ads are the same as paid product placement ads. Amazon will place your products right between the actual search results, on the right-hand side of the page, and on the bottom of the page.
This is a great way to get your products out there because the user is already in an “buying mode.” The best part is that the user can click on your product and go to your website to purchase it. This is a great way to sell multiple products and to build your brand.
Product recommendation ads can be very effective, but you need to make sure you choose the right products to recommend. If you recommend products that are already being shown on the first page of search results, then you’re wasting your money.
Shopping ads
Shopping ads are a type of Amazon ad that can be displayed on the product pages. These ads are targeted towards people who are already searching for products on Amazon. If you sell products in the same category as what someone is searching for, your ad will appear next to the “Customers who bought this item also bought” section on the product page.
This is great because shoppers are already in the “buying mode” and are looking to purchase a product. With shopping ads, you can increase your brand’s visibility and get more people to click through to your product page.
Amazon Kindle Fire Ads
If you have an Android app that is compatible with the Kindle Fire devices, you can set up Kindle Fire ads to drive more traffic to your app. These can be very effective because the ad will show up on the Kindle Fire homepage.
Where to Place Your Ad – You can choose to place your ad in either the “apps” section or in the “games” section. The “games” section does have more daily traffic, but the “apps” section has higher CTRs.
Brand Sponsorship Ads
If you want to get your brand in front of as many people as possible, then you should use brand sponsorship ads. These ads are displayed on the homepage and are targeted towards people who are not searching for a product in particular. You can choose from three different ad types:
- Product Display ads: These ads will show your product being used.
- Video ads: These ads will show a short video that you created.
- Images ads: These ads will show your product being used.
Amazon Ads Basics
As we’ve mentioned before, Amazon ads are a great way to get your products in front of more potential customers. But why use them? Here are some of the biggest advantages of using Amazon ads:
- It’s relatively easy to set up – Amazon ads are extremely easy to set up and use. As long as you have your product feed and keyword research done, you can create a campaign in a matter of minutes.
- You can track your results – Amazon has a built-in tracking system that will show you which ads are generating the most impressions, clicks, and sales.
- It costs less than other ad platforms – Amazon ads usually cost less than other advertising platforms like Facebook advertising.
- Visibility – Amazon has one of the highest advertising impressions. This means that your ads will appear in multiple places, like on the search results pages and on people’s homepages.
- Increase in product sales – Amazon has so many visitors each month, so you will get a lot of sales from your advertisements.
Amazon Units of Measure and How They Impact Your ROI
You might have heard that units of measure matter when it comes to Amazon advertising. But what does that actually mean? Basically, Amazon calculates your ad’s cost-per-click based on the number of units of measure (UOM) that are in your product feed.
If you don’t know what the UOM is in your product feed, don’t worry – it’s simple. It’s just either a number or a letter that represents the quantity of the product. For example, if you are selling a bottle of grape juice, the UOM would be “EA.”
Still, you may be wondering why this matters. Well, remember that Amazon wants to make sure they’re making a profit on every single ad. Units of measure are the easiest way for Amazon to determine the cost of each ad.
Dynamic Advertisements
With dynamic advertisements, you can create multiple ads that are targeted towards your customers and have them switch every 24 hours. This means that Amazon will rotate multiple ads on your behalf. Dynamic advertisements are best used for people who sell multiple products.
For example, if you sell beauty products, you can create an advertisement for a moisturizer and another for a sunscreen. Dynamic advertisements are very effective because they show different ads to different people every single day.
This means that you’re not only getting your brand in front of more people, but you’re also targeting different people every day and showing them products that they are interested in. Well, dynamic advertisements are best for two Amazon sellers – people with a lot of products, or people with a limited budget.
Dynamic advertisements can help you save a lot of money because you won’t have to create ads for each of your products individually. Instead, you will just create one ad and Amazon will rotate different products into that ad every day.
How to use Amazon ads effectively?
Now that you know all about the different types of Amazon ads, you should have a better idea of which one to use when. However, before you start using Amazon ads, there are a few things you should know:
- Know your market – Before you create any ad, you need to know your target audience. If you don’t know who you’re trying to reach, your ad will be a waste of money.
- Know your product – You need to know everything there is to know about your product. Why do people buy it? How is it better than an alternative product? Why is it the best option for your customers?
- Understand your ad format – There are many different types of Amazon ads. Make sure you understand the different formats and which one would be best for your ad.
- Be consistent – Once you start running ads, don’t stop. Instead, keep running them over and over again.
- Be patient – It may take a few months for your ads to start bringing in sales. As with most other things in business, patience is the key.
Final Thought
Now that you know all about the different types of Amazon ads and which one to use when, you can start using them to grow your business. Start by creating an account, researching your target audience, and creating compelling ad copy. Once you are live, be patient as it may take a while to start seeing results.
