In today’s article, we are going to be teaching everything you need to know about Facebook Marketplace Categories Page. Yes, during the course of this post, you will see How To Buy And Sell On Facebook App.
So, if you are among the numerous Facebook users and searching for a guide on Accessing Categories On FB Marketplace, this article has gotten you covered. Continue reading below and please don’t forget to share this article with your friends and loved ones!!!
Nevertheless, before we shall proceed with the guide on Ways to use Facebook Marketplace to better your business, let us first off, consider how to create a Facebook account:
Facebook App Account Profile
If you are an online user and looking for a guide on Test with Facebook Marketplace ads, here are the steps you need to follow to signup for an account that will allow you to the Facebook marketplace:
- Launch your android phone
- Next, tap on the play store and search for facebook app
- Tap download on the play store
- Wait for the app to download and then tap install
- Once the app installed, tap to open it
- When you are taken to the facebook app homepage, tap on the create new account
- Now, you will need to fill out the form by entering your first and last name, phone number or email address, password, date of birth as well as gender
- Next, tap signup to continue
- Afterward, copy and enter the confirmation code sent to you in the required field
How To Sign Up On Facebook Using Desktop
Here are the steps you need to follow to successfully sign up on Facebook;
- Open the Facebook site, www.facebook.com.
- Once you have done that, you can now click the “create new account” link at the top or bottom of the screen or page.
- After that, you will see another page, with some empty boxes.
- Those boxes should contain information about you.
- Now fill in your names, email or phone number, password, gender, and your birthday.
- When all this is done correctly, click the signup button.
- Then you will be sent a confirmation message to your email or phone number.
- The message contains digits to confirm your sign up.
- Type in those digits in the confirmation box on Facebook.
- After that click the “continue” link.
Now you have fully completed your sign up steps and you are now a Facebook user.
Congratulation, your account is now live on Facebook. You can now start using the platform to access several things on Facebook.
Facebook Account Login Steps
If you have an account on Facebook and want to figure out how to login, here are the steps you need to follow:
- Visit facebook.com on your browser
- Next, locate you will see where you can enter your login details. Now, enter either your phone number or email address that is linked to the account
- Enter password
- Now, click login and you will be taken to your account
It is that simple and easy. Once you do that, you will be taken to your Facebook profile.
Having outlined that, let’s now proceed with the business of the day, Facebook Marketplace Categories Page – Accessing Categories On FB Marketplace – How To Buy And Sell On Facebook App.
The Facebook Marketplace platform gives you the ability to search, discover, buy, and sell items to the people in your local community.
The Facebook Marketplace is a new feature added to the platform to add a new dimension over the traditional chat purpose.
Facebook Marketplace commercial platform is similar to eBay but different, in that it has an added touch of Socialness, and allows you to chat with the other party over Facebook messenger and also have access to their Facebook profile.
Facebook Marketplace offers an easy way to help increase the discovery of a brand and its products without charging for listing fees.
Sellers are able to list products relevant to consumers, thereby helping their business find the right customers. This helps ensure that their products are being viewed by the right audience, ultimately resulting in an increased opportunity that the interaction will lead to a purchase.
Facebook Marketplace Categories page
The categories currently available in the Facebook market place that People and brands may list items are:
- Clothing & Accessories.
- Home & Garden.
Ways to use Facebook Marketplace to better your business
Whether you are gonna list products or run Facebook ads, there is so much you could gain from using the Facebook Marketplace channel.
Maximize your budget
Since there are no cost to listings and no cut on commissions, Marketplace listings are a budget-friendly way to promote product sales. But even if you don’t have access to listing on Marketplace yet, ads in the shopping channel have resulted in decreased conversion costs for brands.
For example, to test Marketplace’s impact on cost-per-conversions, Apartment Guide, a rental listing service, set up a two-week trial. The study found that Marketplace ads contributed to a 200 percent lift in conversions and a 45 percent decrease in cost per incremental conversion.
Test with Facebook Marketplace ads
Whether or not you can list products on Marketplace, ads with placement in Marketplace are a good way for your business to test the waters.
In an effort to grow its business, BarkBox decided to run a split-test campaign to promote its monthly dog treat and toy subscription service. They evenly divided the audience for their ads between News Feed alone and Marketplace and News Feed placement.
The campaign performed markedly better when ads were served in both feeds, with 49 percent greater reach and a 16 percent higher conversion rate.
To create an ad in Marketplace, go to Ads Manager and choose reach, traffic, conversions, catalog sales or video views as your objective. Marketplace is not currently available as placement by itself. That means you should choose Automatic placements or edit placements to include the News Feed and Marketplace in your campaign.
Offer daily deals and promotions
Facebook has been experimenting with a Daily Deals feature for more than a year, and it’s likely to remain an important piece of the Marketplace channel.
In August, e-commerce company Daily Steals ran a promotion for Playstation 4 controllers as an early Facebook Marketplace deals partner.
Placement in the deals category translated to five times faster sales for Daily Steals compared with similar offers sold elsewhere. The company also saw a two times higher conversion rate when shoppers used Facebook Checkout as opposed to completing the payment on its website.
Boost your sales
If you run a small or medium-sized business with less-than-perfect online retail setups, Marketplace can be a good alternative. But even the largest businesses with the slickest sales features can boost sales by adding another distribution channel to their online retail portfolios.
Beach-themed retailer Tropical Breeze Décor turned to Facebook Marketplace to offset expensive customer acquisition methods and streamline operations. The company now generates 72 percent of its revenue from the platform.
Launch a new product
Buzz and awareness campaigns are multi-platform for a reason. And if one of your goals is to obtain pre-orders or early registration, Marketplace is a good place to gauge early consideration.
To promote the upcoming release of Tom Clancy’s The Division 2 Phoenix Shield Collector’s Edition and encourage pre-orders, Ubisoft launched a campaign with ads in Marketplace. The ads targeted lookalike audiences based on people who had recently made a purchase at the Ubisoft store and people who had visited its website.
In two weeks the company was able to unlock a thrill-worthy level of buzz, reaching upward of 3.4 million people.
Think beyond sales
Marketplace excels at conversions thanks to its audience of motivated shoppers. But sales are not the only thing you can do on the channel.
For example, the apartment-rental company Apartment List used Marketplace ads to increase registrations on its site. The ad copy targeted shoppers’ mindsets with taglines like: “Moving Soon? We Can Help You Find Your Next Home.”
The Marketplace ads led to a 17.5 percent higher reach than News Feed ads alone. They also produced a 16 percent decrease in cost per website registration.
More importantly, Apartment List was able to forge a longer-lasting connection with prospective customers.
When you plan your next online retail and social media marketing strategy, make sure that your Marketplace efforts align with your overall goals.
That is it on Facebook Marketplace Categories Page – Accessing Categories On FB Marketplace – How To Buy And Sell On Facebook App. I hope this article was helpful. Kindly share!!!