Facebook says that it will recommend matches for you, along with your interests and Facebook activity, based on the expectations you share when you build your profile. The app, which borrows several design elements from the Hinge dating app, allows you to submit any profile you find on the service with alike” and a corresponding post.
If you use its “hidden crush” feature, which lets you show interest in up to nine Facebook friends (or Instagram followers), you won’t see your Facebook friends in the app. You’ll get a message letting you know if you both like each other. (‘Probably one of their life’s best updates,’ product manager Nathan Sharp)
Dating on Facebook is free and does not require advertisements or in-app purchases.
“We didn’t want to include anything around swiping or games,” Sharp said. “Facebook Dating is about conversations.”
With Facebook groups and activities, dating is also incorporated. If you have built dating profiles for people in a community you’re in or if they intend to attend the same Facebook events, they might show up in your matches.
Facebook is improving Dating’s convergence with Instagram with today’s launch and an antitrust lawsuit against the company looming. As with Tinder and Hinge, you can now optionally add a module displaying your recent Instagram pictures to your profile. And in the coming months, Facebook says, you will also be able to add ephemeral stories to your profile, both from Facebook and Instagram.
(Details about how that integration will look and feel aren’t ready to share, the company said.)
Facebook Dating also has a potentially important function to ensure the protection of users: you can tap a shield icon to use Facebook Messenger to share details of an upcoming date with a friend or family member, as well as to share your live location temporarily. That way, when you’re meeting a new person, they will be able to keep tabs on you.
With today’s launch, in 20 countries, Facebook Dating is now open. It is also based in Brazil, Canada, Chile, Columbia, Ecuador, Guyana, Laos, Malaysia, Mexico, Paraguay, Peru, Philippines, Singapore, Suriname, Thailand, Uruguay, and Vietnam, in addition to the United States.
Facebook said the product would come to Europe early next year.
Will Dating for Facebook succeed? The company says its research reveals that 40 percent of individuals are disappointed (seems low!) with their current dating app, and the fact that Facebook took the product to 20 nations in less than a year means that it was popular with early users.
The firm would not share any numbers, but Sharp said it is aware of the commitments and marriages that have taken place between individuals who met on the app.
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