Here is a comprehensive and straight to the point on Facebook Marketplace Local – FB Marketplace Local Cars | Facebook Marketplace App. In this post, you will see the exact steps for using Facebook marketplace local for buying and selling online without any hidden charges.
Thus, if you are here because you are in dire need of a concise as well as a complete tutorial on Facebook marketplace local, this article has gotten your back. Just continue reading below and don’t forget to share it with your friends and loved ones!!!
Facebook Marketplace Local
This term has to do with the processes of using Facebook marketplace feature to buy and sell both new or used products within their local communities. Yes, Facebook offers its users the liberty to use the marketing place to list items for sale which are then shipped to buyers after necessary transactions.
On Facebook marketplace local, you have the liberty to search, discover, buy, and sell items to the people in your local community.
Note that this feature is only available to people on the Facebook marketplace platform. What that means is that you must have a Facebook account that can access marketplace on the giant social media platform.
The Facebook Marketplace is a new feature added to the platform to add a new dimension over the traditional chat purpose.
Facebook Marketplace commercial platform is similar to eBay but different, in that it has an added touch of Socialness, and allows you to chat with the other party via the Facebook messenger platform and also have access to their Facebook profile.
That is to say that the facebook marketplace is a peer-to-peer marketing platform that connects people from different locals together.
Facebook Marketplace offers an easy way to help increase the discovery of a brand and its products without charging listing fees.
Sellers are able to list products relevant to consumers, thereby helping their business find the right customers. This helps ensure that their products are being viewed by the right audience, ultimately resulting in an increased opportunity that the interaction will lead to a purchase.
Facebook Marketplace Categories
Just like a well organised physical shopping mall, the Facebook marketplace is categorised into different categories.
This is necessary as it helps to ease access to products and services that are currently available on the platform.
Thus, people and brands are always required to choose the category that best matches the items they want to list for sale as that will help potential buyers to access them easily.
Listed below are the different categories that are available on Facebook market place:
- Clothing & Accessories.
- Home & Garden.
Having outlined that, let’s proceed with the next stage of this article;
Methods to use Facebook Marketplace to better your business
Whether you are gonna list products or run Facebook ads, there is so much you could gain from using the Facebook Marketplace channel.
Maximize your budget
The Facebook marketplace has no hidden charges. Yes, there are no costs to listings and no cuts on commissions. Thus, the Marketplace listings are a budget-friendly way to promote product sales. But even if you don’t have access to listing on Marketplace yet, ads in the shopping channel have resulted in decreased conversion costs for brands.
For instance, to test Marketplace’s impact on cost-per-conversions, Apartment Guide, a rental listing service, set up a two-week trial.
Research has uncovered that Marketplace ads contributed to a 200 percent lift in conversions and a 45 percent decrease in cost per incremental conversion.
Test with Facebook Marketplace ads
Whether or not you can list products on Marketplace, ads with placement in Marketplace are a good way for your business to test the waters.
In an effort to grow its business, BarkBox decided to run a split-test campaign to promote its monthly dog treat and toy subscription service. They evenly divided the audience for their ads between News Feed alone and Marketplace and News Feed placement.
The campaign performed markedly better when ads were served in both feeds, with 49 percent greater reach and a 16 percent higher conversion rate.
To create an ad in Marketplace, go to Ads Manager and choose reach, traffic, conversions, catalog sales, or video views as your objective. The marketplace is not currently available as placement by itself. That means you should choose Automatic placements or edit placements to include the News Feed and Marketplace in your campaign.
Bear in mind that the recommended specs are the same for both spots.
Offer daily deals and promotions
For those of us that are not aware, let me quickly stress here that Facebook has been experimenting with a Daily Deals feature for more than a year, and it’s likely to remain an important piece of the Marketplace channel.
In August, e-commerce company Daily Steals ran a promotion for Playstation 4 controllers as an early Facebook Marketplace deals partner.
Placement in the deals category translated to five times faster sales for Daily Steals compared with similar offers sold elsewhere. The company also saw a two times higher conversion rate when shoppers used Facebook Checkout as opposed to completing the payment on its website.
Boost your sales
If you run a small or medium-sized business with less-than-perfect online retail setups, the Marketplace can be a good alternative. But even the largest businesses with the slickest sales features can boost sales by adding another distribution channel to their online retail portfolios.
Beach themed retailer Tropical Breeze Décor turned to Facebook Marketplace to offset expensive customer acquisition methods and streamline operations. The company now generates 72 percent of its revenue from the platform.
Launch a new product
Buzz and awareness campaigns are multi-platform for a reason. And if one of your goals is to obtain pre-orders or early registration, the Marketplace is a good place to gauge early consideration.
To promote the upcoming release of Tom Clancy’s The Division 2 Phoenix Shield Collector’s Edition and encourage pre-orders, Ubisoft launched a campaign with ads in Marketplace. The ads targeted lookalike audiences based on people who had recently made a purchase at the Ubisoft store and people who had visited its website.
In two weeks the company was able to unlock a thrill-worthy level of buzz, reaching upward of 3.4 million people.
Think beyond sales
Marketplace excels at conversions thanks to its audience of motivated shoppers. But sales are not the only thing you can do on the channel.
A typical example is the apartment-rental company Apartment List used Marketplace ads to increase registrations on its site. Interestingly, the ad copy targeted shoppers’ mindsets with taglines like: “Moving Soon? We Can Help You Find Your Next Home.”
The Marketplace ads led to a 17.5 percent higher reach than News Feed ads alone. They also produced a 16 percent decrease in cost per website registration.
More important, Apartment List was able to forge a longer-lasting connection with prospective customers.
It is important to bear in mind that when you plan your next online retail and social media marketing strategy, make sure that your Marketplace efforts align with your overall goals.
That is it on Facebook Marketplace Local – FB Marketplace Local Cars | Facebook Marketplace App. I believe the article has really gotten your day.
BONUS 1: Quick Tips On How To Get Facebook Marketplace
If you are a Facebook user and looking for a guide on how to get Facebook marketplace on your profile page, here are the things you can do right away:
- Ensure you have updated your Facebook app to the latest version
- Make sure to be using the language that is acceptable on Facebook
- Your age should be up to 18years
- In some cases, your Facebook account will need to be on the platform for some times
- Always visit facebook.com/marketplace to check the availability of the feature on your account
- Always adhere to Facebook community standards
Those are some of the things you can do to get Facebook marketplace faster. Try them out and see if you can access the marketplace on your Facebook profile so you can start using it to promote your business free of charge.
BONUS 2: How To Sign An Account That Can Access Facebook Marketplace
Since the Facebook marketplace platform can’t be accessed with the parent site Facebook, we have deemed it fit to show you how to create FB account. Thus, if you are looking for a guide on how to create Facebook profile, here are the steps you need to follow:
- Visit facebook.com on your browser
- Next, enter your credentials at the spaces provided
- Click on the sign up account button
- Enter your password and confirm it
- Click on the submit button
- Now, copy the confirmation code sent to either your mobile phone or email address and enter it in the space provided
- Click on the submit button and you are done
That is how to create an account on facebook. Bear in mind that if the facebook marketplace is available at your location, the icon will be added to your profile and you can start using it to buy and sell.
BONUS 3: How To Update Your Facebook App For Marketplace
As part of the marketplace approval requirements, it is important you update your facebook app to the latest version so you can start using it to access marketplace app and marketplace web.
Well, if you are looking for a guide on how to update your Facebook app to the latest version, here are the steps you can undertake:
- You can either go to the google play store or app store and enter facebook at the search section of the page and click on the search button. Or you can go to the Facebook app itself and click on the menu button and then locate and tap on the update facebook option
- If you are on the play store or app store, tap on the Facebook app option
- Tap update and allow the app to update
Once the update is done, you will see and also get notified about it. Now, go back to your Facebook app and refresh it.
If the feature is available for you, you will see it.
BONUS 4: Accessing Facebook Marketplace Application
If you want to use your mobile phone to access marketplace app on facebook, simply do the following:
- Tap on the Facebook app in your menu
- Next, sign in to your account if you are yet to get that done. You can quickly get that done by entering your phone number or email address or username or even your full name and password. Tap on the sign in button and you will be taken to your account profile
- Now, you will need to tap on the menu button at the top right corner of the facebook app or at the bottom right
- Scroll down the page to the marketplace icon and tap on it
- Once taken to the marketplace homepage, scroll through for services you want
That is it on How to find facebook marketplace app on your mobile phone.
BONUS 4: Accessing Facebook Marketplace On Desktop
How to find marketplace on Facebook web is pretty easy and straight to the point. Just follow these procedures:
- Login Facebook via facebook.com
- Next, click on the shop icon at the top of the Facebook page or go to the left column of your news feed and click on the marketplace button
Once you get that done correctly, you will be taken to your Facebook marketplace homepage where you can search for items you want to buy.
That is it on Facebook Marketplace Local – FB Marketplace Local Cars | Facebook Marketplace App. Kindly share!!!